A Slight Knock on the Self-Help Industry


Self-help is great, but so much of it is an illusion and unethical marketing. Remember how I’ve been talking a lot lately about how the world all comes back to sales? Sadly, here, it does again.


Here’s the thing, folks. Everybody who’s writing the self-help content that is being devoured more than ever only ever got to the point of writing those books because they overcame a very similar unhappiness themselves. Furthermore, they then figured out how to monetize it.

I know that’s an obvious point, but there’s something deeper within it that people miss. That figuring-out-of-things isn’t unattainable for you. Stop buying into these stupid labels that people who are selling to you assign you.


The constant sales pitch from self-help industries is beating your theoretical mediocrity into your head, then selling the solutions for it. It’s just opportunism, so what can you actually do, but I really despise how the Internet has opened up things to any idiot who wants to give advice. Many don’t work to make that advice valuable.


Moving on. I feel like you could sell self-help without tapping so largely into people’s insecurities. Make-up and fashion too.


In short, I think a lot of the advertising and marketing within self-help and associated areas don’t even qualify as self-help. The same applies to so many areas that utilize negative marketing. What if we sold through empowerment instead of preying on insecurity? How would that manifest in society at scale?


Let me get back on track before I never find my way back. If you want to “fix things,” whatever the hell that means, the answers have to come from within yourself. Ultimately, you could take off on a journey in search of complete enlightenment, understanding, and learning with Buddha himself leading you, yet feel emptier than ever. Why is that?


Too much distraction? Looking for too many answers in too many places? Looking for too many answers within yourself?


I find it to be because you’re searching for too many external answers. Just waiting for somebody to say something that clicks within you, kind of like your favorite line of a song or couplet from a poem that makes you feel understood.


But at some point, you can learn everything in the world and not benefit because you didn’t apply it honestly to yourself, if at all.


And THAT point right there is exactly my point. At the end of the day, looking outwardly for self-help is a deferral of responsibility. “Hopefully somebody else, or this product, can piece me back together and make me happy, because I don’t wanna put in the work.” Do yourself a favor – put in the work. Or at least start. It makes things all the better.


All people are doing when they share self-help content is relating their experience to you in hopes that you can take something from it. What’s funny there is, I imagine the rate of people that are actually helped is extremely low too.


I hope people realize that you can find consolation in your own experience and understanding of it. You really can, instead of looking to an endless number of online moguls and teachers as untouchable and in possession of a life you can’t attain.


Now, now. I know I’m a pessimist, but that just seems – to me – to be the way so many “self-helpers” advertise themselves. Perhaps others don’t perceive these things so negatively.